BEMER Int. AG is entering its third year as title sponsor of the BEMER Cyclassics Hamburg 2024. The Liechtenstein-based medical technology company develops devices with the aim of supporting impaired microcirculation. The BEMER Set is a scientifically researched, innovative high-tech solution that can improve reduced blood flow in the small and smallest vessels. With its sponsorship commitment, BEMER is bringing these connections more into focus, especially in sport. Many amateur and competitive athletes swear by the BEMER device as part of their training. This includes musician and extreme athlete Joey Kelly and skiing legend Marc Girardelli, who will be competing in their own BEMER Racing Team at the Cyclassics Hamburg. Of course, BEMER is eager to step on the gas with 200 passionate racing cyclists temselves. Bernhard Bock, Head of Marketing at BEMER, founded the racing team himself: “We live and love sport - I myself especially love cycling - as a building block of a healthy life. That's why we want to support the Cyclassics Hamburg again this year with our commitment as title partner and get involved in the field of riders ourselves.”

 >> MORE ABOUT BEMER

ŠKODA's passion for cycling goes back to the very beginning of the company's history, which started with the bicycle. In 1895, more than 125 years ago, Václav Laurin and Václav Klement founded a bicycle factory in the Bohemian town of Mladá Boleslav, where the brand is still headquartered today. Ten years later, the young company's first automobile, the Voiturette A, rolled out of the factory halls. Laurin & Klement merged with ŠKODA in 1925. Today, cycling is an important cornerstone of ŠKODA's sponsorship strategy. The Czech company is involved on many levels as the "engine of cycling": In addition to the Tour de France and the Tour of Spain ('Vuelta'), the car manufacturer supports other international cycling races as well as numerous national and international mass sporting events. At Hamburg's cycling classic, the BEMER Cyclassics 2024, ŠKODA is providing a versatile fleet of support and organizational vehicles for the event. The all-electric ENYAQ iV is an important step towards making the event more sustainable. The SUV impresses with plenty of space, top functionality and practical Simply Clever details.

>> MORE ABOUT ŠKODA

>> ŠKODA & CYCLING

Germany's leading provider of corporate bike leasing and sustainable mobility solutions is taking over the patronage of the popular Kids Race in Hamburg. The 'Bikeleasing Kids Race powered by Cyclassics Hamburg' will provide fun on two wheels for kids aged between two and twelve on the Saturday of the event on Mönckebergstraße. Accompanying the Kids Race, service bike provider Bikeleasing will be present at the Expo with an interactive booth and a wide range of information. Axel Hillebrandt, CMO of Bikeleasing-Service GmbH & Co. KG, says about the partnership: “We want to get as many people as possible interested in cycling long term. For this reason, we support events such as the BEMER Cyclassics, which offer a great platform to discover and experience the passion for cycling with the appeal of the elite and the possibility of amateur races.”

>> MORE ABOUT BIKELEASING

Active City Hamburg is a pioneering strategy for Hamburg that aims to specifically promote and support awareness of sport and a healthy lifestyle in the city. Through 232 defined goals, existing actions and exciting initiatives, opportunities are being created for citizens to become active, improve their health and live an active life in their own immediate living environment.

>> MORE ABOUT ACTIVE CITY

STEVENS is one of Germany's leading bicycle manufacturers and is based in Hamburg. STEVENS was founded in 1991 by the two successful Hamburg cyclists Werner and Wolfgang von Hacht. The cornerstones of the extensive model range of the still owner-managed family business have included race-proven racing bikes from the very beginning. Such as the lightning-fast Arcalis Aero Road Bike, which has been awarded test wins and editorial recommendations, or the Xenith Endurance bike, which is designed for long-distance races and extended training rides. These are joined by gravel and cyclocross bikes, trekking and city bikes, mountain bikes and children's bikes as well as e-bikes in all major categories. STEVENS has been the main sponsor of the Cyclassics for more than 15 years. "The STEVENS brand has its roots in cycling, so it is only logical that we support an event like the Cyclassics in our home town to the best of our ability. We have been actively involved in the event for many years as a strong sponsor, as it is one of the sporting highlights of every summer in Hamburg," says Werner von Hacht.

>> MORE ABOUT STEVENS