ADAC - Strong partner of the Cyclassics in Hamburg
The ADAC Cyclassics in Hamburg, the world-famous cycling classic, will bear the name of Europe's largest mobility club from the 2025 season. With this partnership, the ADAC is sending a strong signal for safe and sustainable mobility and supporting the event with its expertise and wide range of services.
Germany biggest cycling event combines elite races and popular sporting events and attracts thousands of participants and fans to the Hanseatic city every year. As a reliable partner, the ADAC accompanies both professional cyclists and amateur athletes on their way to an unforgettable experience.
"The ADAC has been expanding its service and product commitment to cycling for several years now, which has been very well received by our 22 million members. From now on, we also want to emphasise this with more visibility and special member offers at major cycling events," explains Kay-Oliver Langendorff, Head of Sponsorship at ADAC.
The exent will take place on 17 August 2025 and offer participants and spectators a special highlight in the international cycling calendar. With the ADAC as a strong partner, the cycling classic in Hamburg will continue to set standards in the future.
Official partners
Great support
BEMER Int. AG is entering its third year as title sponsor of the BEMER Cyclassics Hamburg 2024. The Liechtenstein-based medical technology company develops devices with the aim of supporting impaired microcirculation. The BEMER Set is a scientifically researched, innovative high-tech solution that can improve reduced blood flow in the small and smallest vessels. With its sponsorship commitment, BEMER is bringing these connections more into focus, especially in sport. Many amateur and competitive athletes swear by the BEMER device as part of their training. This includes musician and extreme athlete Joey Kelly and skiing legend Marc Girardelli, who will be competing in their own BEMER Racing Team at the Cyclassics Hamburg. Of course, BEMER is eager to step on the gas with 200 passionate racing cyclists temselves. Bernhard Bock, Head of Marketing at BEMER, founded the racing team himself: “We live and love sport - I myself especially love cycling - as a building block of a healthy life. That's why we want to support the Cyclassics Hamburg again this year with our commitment as title partner and get involved in the field of riders ourselves.”
ŠKODA: "Engine of cycling"
ŠKODA's passion for cycling goes back to the very beginning of the company's history, which started with the bicycle. In 1895, more than 125 years ago, Václav Laurin and Václav Klement founded a bicycle factory in the Bohemian town of Mladá Boleslav, where the brand is still headquartered today. Ten years later, the young company's first automobile, the Voiturette A, rolled out of the factory halls. Laurin & Klement merged with ŠKODA in 1925. Today, cycling is an important cornerstone of ŠKODA's sponsorship strategy. The Czech company is involved on many levels as the "engine of cycling": In addition to the Tour de France and the Tour of Spain ('Vuelta'), the car manufacturer supports other international cycling races as well as numerous national and international mass sporting events. At Hamburg's cycling classic, the BEMER Cyclassics 2024, ŠKODA is providing a versatile fleet of support and organizational vehicles for the event. The all-electric ENYAQ iV is an important step towards making the event more sustainable. The SUV impresses with plenty of space, top functionality and practical Simply Clever details.
Bikeleasing: partner of our kids tour
Germany's leading provider of corporate bike leasing and sustainable mobility solutions is taking over the patronage of the popular Kids Race in Hamburg. The 'Bikeleasing Kids Race powered by Cyclassics Hamburg' will provide fun on two wheels for kids aged between two and twelve on the Saturday of the event on Mönckebergstraße. Accompanying the Kids Race, service bike provider Bikeleasing will be present at the Expo with an interactive booth and a wide range of information. Axel Hillebrandt, CMO of Bikeleasing-Service GmbH & Co. KG, says about the partnership: “We want to get as many people as possible interested in cycling long term. For this reason, we support events such as the BEMER Cyclassics, which offer a great platform to discover and experience the passion for cycling with the appeal of the elite and the possibility of amateur races.”
Active City Hamburg: For more well-being and quality of life
Active City Hamburg is a pioneering strategy for Hamburg that aims to specifically promote and support awareness of sport and a healthy lifestyle in the city. Through 232 defined goals, existing actions and exciting initiatives, opportunities are being created for citizens to become active, improve their health and live an active life in their own immediate living environment.
STEVENS
STEVENS is one of Germany's leading bicycle manufacturers and is based in Hamburg. STEVENS was founded in 1991 by the two successful Hamburg cyclists Werner and Wolfgang von Hacht. The cornerstones of the extensive model range of the still owner-managed family business have included race-proven racing bikes from the very beginning. Such as the lightning-fast Arcalis Aero Road Bike, which has been awarded test wins and editorial recommendations, or the Xenith Endurance bike, which is designed for long-distance races and extended training rides. These are joined by gravel and cyclocross bikes, trekking and city bikes, mountain bikes and children's bikes as well as e-bikes in all major categories. STEVENS has been the main sponsor of the Cyclassics for more than 15 years. "The STEVENS brand has its roots in cycling, so it is only logical that we support an event like the Cyclassics in our home town to the best of our ability. We have been actively involved in the event for many years as a strong sponsor, as it is one of the sporting highlights of every summer in Hamburg," says Werner von Hacht.
Official supporters
Official media partner
